A name that makes sense for everyone.
Some of our bus service names can be confusing. What should we call our bus network? Now’s your chance to suggest a name that truly represents our region and community.
We’re rebranding our buses – and we want your input!
We’ve heard you: our current public transport brand isn’t as clear, engaging, or easy to use as it should be. Now’s your chance to help us create something fresh, exciting and uniquely Taranaki.
What's changing?
So, what’s changing?
-
-
A bus experience that feels good
From the way our buses look to how easy it is to find the right information; we’re making improvements to enhance the experience for all users, whether you take the bus daily or just occasionally.
-
Accessibility matters
Public transport should work for everyone, including those with mobility, visual, or cognitive impairments. How can we make it easier and more inclusive for all?
-
Have Your Say!
This rebrand isn’t just about logos and colours - it’s about creating a public transport system that feels right for Taranaki. One that’s easy to use, easy to love and built for our community.
How to get involved
How to have your say
This consultation is open until 4pm, Monday 14 April 2025, and we want to hear from you! Below, you'll find a range of interactive tools where you can share your feedback, upload photos or videos, and help shape the best possible brand for our bus network—by the people, for the people.
You can participate as much or as little as you like—answer one question, a few, or all of them! If there's anything else you'd like to share, feel free to email us at haveyoursay@trc.govt.nz
How to stay updated
Subscribe to our email
Want to stay updated on public transport in Taranaki? Sign up to our email list.
Follow us on Facebook
Prefer to follow us on social media? Stay updated with our rebrand and all things public transport in Taranaki by following us on Facebook.
Have your say
Efficiency
When you think of efficient public transport in Taranaki, what words or feelings come to mind?
Is it reliability, affordability, comfort, or something else? Share the words or feelings that describe what a well-run, easy-to-use bus service should be like for our region.
What's important?
What do you value most in a public transport service?
Public transport has many important features, but if you had to choose just one, what matters most? Is it reliability, affordability, frequency, coverage, comfort, or something else? Think about what makes the biggest difference to your experience and select the one factor that’s most important to you.
Local elements
The name
If you could name Taranaki’s public transport system, what would it be and why?
A great name helps people instantly recognise and connect with public transport. If you could name the Taranaki bus network, what would it be and why? Think about what makes our region special - its landscapes, culture, history, or community spirit. Your idea could be simple and clear, creative and fun, or deeply meaningful. (max 140 characters).
4 April, 2025
Suraya says:
No: Vague, dewy-eyed catch-alls like "Connect" "Link" etc
Yes: Specific, descriptive, obvious, unmistakable, like "Taranaki Bus"
3 April, 2025
WNM says:
Taranaki Public Transport
3 April, 2025
WNM says:
Taranaki Buses
3 April, 2025
WNM says:
Bussie
3 April, 2025
AC says:
Waka Taranaki
3 April, 2025
WNM says:
Taranaki Transport
Themes
What words or themes should the brand communicate (e.g., connection, movement, sustainability, accessibility)?
A strong brand tells a story. What words or themes should our new public transport identity reflect? Should it emphasise connection, movement, sustainability, accessibility, or something else? Think about the feeling and message our brand should convey to the people of Taranaki. (max 140 characters).
4 April, 2025
Suraya says:
On seeing a bus, we need to know it's public, where it goes, feel invited to take it and how to get more info... all within a few seconds!
3 April, 2025
WNM says:
bright and colourful, make your day better like the I Heart Waitara bus does
3 April, 2025
WNM says:
Connection and inclusivity
3 April, 2025
WNM says:
People
3 April, 2025
WNM says:
Beaches and coastal areas
3 April, 2025
WNM says:
Koru
3 April, 2025
WNM says:
Māori
3 April, 2025
WNM says:
Taranaki Maunga
