A name that makes sense for everyone.
Some of our bus service names can be confusing. What should we call our bus network? Now’s your chance to suggest a name that truly represents our region and community.
We’re rebranding our buses – and we want your input!
We’ve heard you: our current public transport brand isn’t as clear, engaging, or easy to use as it should be. Now’s your chance to help us create something fresh, exciting and uniquely Taranaki.
What's changing?
So, what’s changing?
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A bus experience that feels good
From the way our buses look to how easy it is to find the right information; we’re making improvements to enhance the experience for all users, whether you take the bus daily or just occasionally.
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Accessibility matters
Public transport should work for everyone, including those with mobility, visual, or cognitive impairments. How can we make it easier and more inclusive for all?
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Have Your Say!
This rebrand isn’t just about logos and colours - it’s about creating a public transport system that feels right for Taranaki. One that’s easy to use, easy to love and built for our community.
How to get involved
How to have your say
This consultation is open until 4pm, Monday 14 April 2025, and we want to hear from you! Below, you'll find a range of interactive tools where you can share your feedback, upload photos or videos, and help shape the best possible brand for our bus network—by the people, for the people.
You can participate as much or as little as you like—answer one question, a few, or all of them! If there's anything else you'd like to share, feel free to email us at haveyoursay@trc.govt.nz
How to stay updated
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Have your say
Efficiency
When you think of efficient public transport in Taranaki, what words or feelings come to mind?
Is it reliability, affordability, comfort, or something else? Share the words or feelings that describe what a well-run, easy-to-use bus service should be like for our region.
What's important?
What do you value most in a public transport service?
Public transport has many important features, but if you had to choose just one, what matters most? Is it reliability, affordability, frequency, coverage, comfort, or something else? Think about what makes the biggest difference to your experience and select the one factor that’s most important to you.
Local elements
The name
If you could name Taranaki’s public transport system, what would it be and why?
A great name helps people instantly recognise and connect with public transport. If you could name the Taranaki bus network, what would it be and why? Think about what makes our region special - its landscapes, culture, history, or community spirit. Your idea could be simple and clear, creative and fun, or deeply meaningful. (max 140 characters).
12 April, 2025
LouiseJames says:
Pīhoihoi - Taranaki Public Transport
This bird's habitat is from snow to sea shore, a great representative of Taranaki.
10 April, 2025
WITT says:
The very non expensive way to travel
10 April, 2025
WITT says:
Escalator on wheels
10 April, 2025
WITT says:
People Mover
10 April, 2025
WITT says:
The big squeeze
10 April, 2025
WITT says:
4 wheels and a rack
10 April, 2025
WITT says:
Te Pahi Riua
10 April, 2025
WITT says:
Supportive of using a Maori name
10 April, 2025
WITT says:
Tū Te Tāngata/ Standing together
10 April, 2025
WITT says:
The mover
9 April, 2025
Jace says:
Perhaps a dual English/Te Reo name?
"Nakilink" is a snappy English name that tells you what the business is about.
8 April, 2025
Jo says:
Haere haumaru = safe journey/travels
Themes
What words or themes should the brand communicate (e.g., connection, movement, sustainability, accessibility)?
A strong brand tells a story. What words or themes should our new public transport identity reflect? Should it emphasise connection, movement, sustainability, accessibility, or something else? Think about the feeling and message our brand should convey to the people of Taranaki. (max 140 characters).
14 April, 2025
Jac says:
Don't see a great need for local theme, but what ever is decided please don't place it or other advertising over the windows.
11 April, 2025
Chris says:
Maybe a particular colour, amber or yellow?
10 April, 2025
WITT says:
Coastal symbols - seashell
10 April, 2025
WITT says:
A bus
10 April, 2025
WITT says:
Te Pahi Riua
10 April, 2025
WITT says:
Awa
10 April, 2025
WITT says:
sustainability - fuel efficiency
10 April, 2025
WITT says:
Patterns and symbols that represent transit and moving
10 April, 2025
WITT says:
Toitū te Tiriti
9 April, 2025
Scotty says:
Theme - Getting you where you want to go. Might be a bit of an oversell though!
I have always liked Go Bus as it is what it says it is.
7 April, 2025
Jace says:
Connection -- route markings at bus stops should be designed to be discerned quickly and easily
7 April, 2025
NTAC says:
Needs to be easy to read and understand. Simple and clear.
